Deal Made By DICK’S Sporting Goods recently announced a multi-year relationship with the Boston Red Sox and the Celtics, two of the city’s most prestigious sports franchises. As a result of these agreements, DICK’S will be acknowledged for both franchises as the Official Sporting Goods Retail Partner, strengthening its relationship with the Boston area.
Deal Made By DICK’S This announcement was made not too long after DICK’S House of Sport at Prudential Center opened. With more than 100,000 square feet, this store provides a wide range of sports gear and interactive experiences, such as golf bays with Trackman simulators, a climbing wall, and a Hettrick multi-sport cage.
As per the agreements, DICK’S will grant both teams access to tickets and unique fan experiences. In addition, the brand will have access to intellectual property rights for use on its Boston-area House of Sport shop and online. Notably, at some Red Sox games at Fenway Park and at some Celtics home games at TD Garden, signs with the DICK’S House of Sport emblem will be prominently displayed.
Deal Made By DICK’S DICK’S Sporting Goods’ vice president of creative, sponsorships, and entertainment, Mark Rooks, expressed excitement in incorporating the storied Boston sports teams into the House of Sport idea. While Ted Dalton, chief relationship officer of the Boston Celtics, underlined the connection of DICK’S brand values with those of the team, Troup Parkinson, EVP of partnerships for the Boston Red Sox, underscored DICK’S commitment to community engagement.
Deal Made By DICK’S Furthermore, DICK’S will be essential in helping both teams’ youth efforts. This includes acting as the official equipment provider and presenting partner for the Boston Celtics’ Junior Celtics Academy All Girls Showcases, which encourage young girls to play basketball, and collaborating with the Boston Red Sox’s Kid Nation program, where participants receive free tickets to Fenway Park games.
Article Source retail wire
