Google is fighting a £13 billion lawsuit in the UK.

Google is fighting  LONDON: The UK’s Competition Appeal Tribunal decided on Wednesday that a multibillion-pound lawsuit against Google for allegedly engaging in anti-competitive behavior in digital advertising can move forward to trial.

Google is fighting a £13 billion lawsuit in the UK.

Google is fighting The Ad Tech Collective Action LLP has filed a £13.6 billion ($17.4 billion) claim against the US tech behemoth, alleging that it has abused its dominating position and caused considerable losses to UK web publishers.

The system that determines which online advertisements people see and how much they cost is known as “ad tech,” and it is the focal point of this case.

 

Google is fighting The central contention of the Ad Tech Collective Action is that Google has exploited its market position by giving preference to its own goods and services over those of competitors.

After hearing about the announcement on Wednesday, Claudio Pollack, a partner at Ad Tech Collective Action, stated, “This is a decision of major importance to the victims of Google’s anti-competitive conduct in ad tech.”

Google is fighting a £13 billion lawsuit in the UK.

Google is fighting He stated that “Google will now have to answer for its practices in a full trial” at a later time.

Google’s legal director Oliver Bethell referred to the case as “speculative and opportunistic” and stated that the company would “oppose it vigorously”.

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